Florever A florist below start-up cost in Dickson with existing trade worth $400,000+

Business Details

Buyer Range: ($60k-$95k)

If you want to own your own florist, you have 1 of 2 options; start from scratch or buy an existing business.

The problem with starting from scratch is that you need to create all the systems, secure your first 1000 customers and hope that your enterprise meets the market.

The challenge with buying an established florist is that you inherit the peculiarities of the previous owners.

But if you look at the numbers almost always it's so much better and easier to buy and re-create and renovate an existing florist than start from scratch.

If you were looking to buy an existing florist in Canberra, then Florever is the best value opportunity in the market.

As Mark Twain once said: "I was seldom able to see an opportunity until it had ceased to be one."

The reasons that Florever is your ideal investment opportunity if you want to own your own florist.

1. The business turnover was $426,840  in FY 2016 ($8,208.46 per week)
2. The business has an entirely built and active online shop that is poised for growth.
3. Staff are in place, and existing walk-in retail trade is significant.
4. The owner is motivated, realistic and ready to sell!

Florever presents the opportunity to awaken the inner-entrepreneur and to re-energise a premium florist business. The enterprise offers exceptional value with a fully functional and user-friendly online shop where customers can order their desired arrangement at the click of a button.

Online Florists are poised for growth, with industry revenue for online flower retailers set to grow at annualised 3.2% over the five years through 2016-17, to $68.7 million. According to IBIS world, the strong growth is attributable to the increasing acceptance of the Internet as a shopping medium, combined with improvements in discretionary income levels.

Consumers have been quick to accept the idea of purchasing flowers online over the past five years. This has been especially true of gift baskets and flower arrangements. Online flower shops have a significant advantage over traditional bricks-and-mortar retailers because they can display a range of products online and execute orders as they come, minimising stock costs. The opportunities to expand the online business are endless!

Over the last two years, the Florever website has received over 34,000 users and 231,000 page views. The Online shop has a very high e-commerce conversation rate, with the average over the last two years being 8.04%, where the average and typical conversation rates range from 1.5% to 4%.

Florever has been successful in growing its client base and building relationships. Wedding receptions, product launches, award ceremonies, corporate dinners, intimate events, and corporate functions have provided a steady income for the business.

The business has a solid reputation in the local market. Florever has consistently received 5-star ratings across some online platforms such as Word of Mouth, Direct2Florist, Facebook and Google.

On top of this, the business maintains a striking store-front with fantastic arrangements on display. The shop front is located in the booming area of Dickson, which has been earmarked for major residential and commercial developments, including two supermarkets and 140 apartments (Canberra Times). This presents major opportunities to the store front as the local market drastically increases in size.

The owner believes the following developments can be made to further the success of the business:

*Search Engine Optimisation
*Conversion Rate Optimisation
*In-house Delivery Service

To express your interest and receive our full Business Information Package (BIP), please email - sales@capitalcommercial.com.au - with your full name, contact number and stating that you would like to receive further information about this business. We will then email you the deed of confidentiality, which once completed will enable us to email you the BIP and supporting documents.

Thank you on behalf of the team at Capital Commercial Business Sales.

Financial Snapshot

Reporting Period 2017 (annualised) Weekly Average 2016 Weekly Average 2015 Weekly Average
Sales $414,136.00 $7,964.15 $426,840.00$8,208.46 $376,406.00 $7,238.58
Gross Profit $184,433.00 $3,546.79 $122,701.00$2,359.63 $103,034.00 $1,981.42
Wages and salary $93,659.00 $1,801.13 $102,300.00$1,967.31 $72,874.00 $1,401.42
Rent $37,675.00 $724.52 $31,599.00$607.67 $37,235.00 $716.06

Business Summary

Canberra, Australian Capital Territory
Retail - Gifts, Variety & Florists.
  • The premises is leased.
  • Premises: Shop G4A in sub-leasing plan 3964
  • Lease commenced on: 1st November 2016
  • Lease expires on: 31st October 2018
  • Term of the lease: Two (2) years
  • Option: 5 + 5 years
  • Base rent: $29,744 (plus GST)
  • Monthly rent (Inc. outgoings): $3,073.15 (plus GST)
  • Bond: $8,673.53 including GST
  • Annual increases: CPI
  • Public Liability insurance: $10 million
  • Lessee’s percentage of outgoings:  A percentage, based on lettable area of the shop against the lettable area of the building (approx. 2.69%), of the statutory charges and trade waste charges in respect of the property, plus increases in building outgoings over a base year ending 30th June 2006.
  • SQM: 31.2m2
Employees: Owner manager tasks include all aspects of operating a small business, including floristry work, customer service, bookkeeping, invoicing, accounting, entering data in MYOB. The owner works an average of 50 hours per week. Senior Florist 4 days a week Junior Florist 3 4 days Casual Florist, 3 days, day
46.5 hours
Owner operator

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Sales Summary

Sale Status : New Price

Sale Method : Private Treaty with sav

Investment Amount : $60,000 + SAV

Stock at Value : $0.00

Finance Options :

Frank Walmsley

1300 793 690

0400 446 605